Selected WordPress, WooCommerce, React, API integration, technical SEO and web performance projects by Ali Shahroodi.
Led a comprehensive performance and technical SEO audit for a major online publisher. Implemented critical fixes including image optimization, server-side caching, and structured data (Schema.org), resulting in a 40% improvement in Lighthouse scores and a 15%…
Engineered a high-performance corporate website using WordPress as a headless CMS and a Next.js frontend. Leveraged GraphQL for efficient, precise data fetching and server-side rendering (SSR) to achieve sub-second load times and excellent Core Web Vitals.
Developed a bespoke WooCommerce plugin to synchronize product inventory, orders, and customer data with a client's internal ERP system via REST API. Built a custom, React-based dashboard within the WordPress admin for at-a-glance reporting and streamlined…